The Game Beyond is a workshop in Game Design given by Gabriel McIntyre. This workshop has been designed to tap into the natural game play of people and give a better understanding to the art of game design. This is done by using a game design model that allows for the design of a variety of games for any brand, that will increase engagement with the fans.
This workshop is based upon a crash course in game design developed at the College of Arts of Utrecht, Design for Virtual theater and Games. It has been used in a variety of award winning games and marketing campaigns. After participating in the workshop, attendees will have a base knowledge in making more effective gamification strategies. Attendees will understand how to use game mechanics, feedback loops and design customized to the target players.